A Designer Who Builds Brands and Experiences That Connect.
Hi, I’m Darius
Hi, I’m Darius
A Designer Who Builds Brands and Experiences That Connect.
My Approach
I believe design should be equal parts beautiful and business-savvy.
That’s why I craft:
Visual identities that build recognition and revenue.
Websites that convert curiosity into customers.
Campaigns that connect audiences to your bottom line.
Open to full-time roles where creativity and strategy collide.
- Strategic thinking meets bold creativity
- 10+ years of making brands profitable and distinctive
- No ego, just designs that serve your bottom line
Let’s make something that looks good and works even better.
Why Work With Me?
Marketing that pays for itself. From social content to email campaigns, I create assets that connect with audiences and drive measurable results.
Campaigns With ROI
Your website should work harder than you do. I build intuitive, gorgeous sites that turn visitors into customers because beautiful design doesn't mean a thing if it doesn’t move the needle.
Web Design That Converts
Dollars and cents make sense here. I design visual identities that aren’t just memorable, they’re moneymakers. We’ll craft a brand that builds recognition, trust, and sales so you spend less time explaining and more time growing.
Brand Strategy & Identity
What I Do
Featured Projects
Healing the Inner Child Workshop Registration Page
UX/UI Design
Video Editing
Conversion Optimization
Project Summary
Outcome
- Audience-Centric Structure:
Hero video + CTA → Pain points → Solution → Testimonials → FAQ → Urgency-driven CTA. - Trust-Building Elements:
Mixed media testimonials (video + text), Amy’s personal redemption story, Nurse Coach credentials. - Conversion Optimization:
Scarcity tactics (“limited spots”), benefit-driven headlines, and FAQ objection handling. - Trauma-Informed Design:
Calming color palette (Soft Teal, Light Beige), ADA-compliant typography, symbolic imagery. - Technical Workarounds:
Custom-created FAQ accordion and event table in Showit for mobile responsiveness.
Strategy & Solutions
- Emotional Sensitivity:
Balancing vulnerability with empowerment in messaging. - Workshop-Specific Social Proof:
Most testimonials referenced long-term coaching; required editing to align with a weekend format. - Technical Constraints:
Manual adjustments in Showit (no built-in FAQ or table features). - Multimedia Integration: Combining disparate video clips (varying resolutions/lighting) into cohesive assets.
Key Challenges
- Build trust quickly through Amy’s credibility and client success stories.
- Simplify complex psychological concepts into actionable, scannable content.
- Address audience hesitations (e.g., “What if I don’t remember my childhood?”).
- Convert visitors into registrants using empathy-driven design and urgency tactics.
- Build trust quickly through Amy’s credibility and client success stories.
- Simplify complex psychological concepts into actionable, scannable content.
- Address audience hesitations (e.g., “What if I don’t remember my childhood?”).
- Convert visitors into registrants using empathy-driven design and urgency tactics.
Project Description
- Video Editing:
Transformed 16+ minutes of raw footage into two polished 2.5-minute videos (hero + testimonials). - Cross-Functional Execution: Combined copywriting, design, and development skills to deliver a seamless user experience.
Additional Highlights
Event Promotion & Motivational Content
Social Media Content
Video Editing
Web Design
A hybrid project featuring a custom registration platform and a series of motivational videos to promote BJD Leadership’s in-person workshops.
Waking Up Wise
- Delivered a user-friendly registration platform and engaging video series.
- Created a distinct brand identity with a custom logo and color palette.
- Received positive feedback for the professionalism and creativity of the project.
Outcomes
- Customized Sutra’s calendar feature to display events, topics, and locations.
- Edited videos in Premiere Pro and designed graphics in Canva, using royalty-free music to avoid copyright issues.
- Promoted events on LinkedIn through a video series and event registration feature.
- Designed a unique logo and color scheme to differentiate Waking Up Wise from BJD Leadership’s main brand.
Strategy
Challenges
Project Synopsis
- Crafting compelling copy and designing an intuitive layout for the Sutra registration page.
- Producing high-quality videos on tight deadlines while maintaining a cohesive brand identity.
- Navigating Sutra’s learning curve to create a seamless user experience.
Last Project
A Little About Me
I’m a designer who thrives on collaboration and fresh ideas. When I’m not designing, you’ll find me exploring thrift stores for unique finds, geeking out over WWE’s storytelling, or diving into the Enneagram to better understand people and their motivations.
Learn More About Me →
Let’s Create Something Together
I’m always excited to connect with creative teams and explore new opportunities. Whether you’re looking for a designer to join your team or just want to chat about a project, let’s talk!