My Work
From event registration platforms to motivational video series, I create content and tools that empower audiences and drive engagement.
Designing Experiences That Inspire Action
Healing the Inner Child Workshop Registration Page
UX/UI Design
Video Editing
Conversion Optimization
Project Summary
Outcome
- Audience-Centric Structure:
Hero video + CTA → Pain points → Solution → Testimonials → FAQ → Urgency-driven CTA. - Trust-Building Elements:
Mixed media testimonials (video + text), Amy’s personal redemption story, Nurse Coach credentials. - Conversion Optimization:
Scarcity tactics (“limited spots”), benefit-driven headlines, and FAQ objection handling. - Trauma-Informed Design:
Calming color palette (Soft Teal, Light Beige), ADA-compliant typography, symbolic imagery. - Technical Workarounds:
Custom-created FAQ accordion and event table in Showit for mobile responsiveness.
Strategy & Solutions
- Emotional Sensitivity:
Balancing vulnerability with empowerment in messaging. - Workshop-Specific Social Proof:
Most testimonials referenced long-term coaching; required editing to align with a weekend format. - Technical Constraints:
Manual adjustments in Showit (no built-in FAQ or table features). - Multimedia Integration: Combining disparate video clips (varying resolutions/lighting) into cohesive assets.
Key Challenges
- Build trust quickly through Amy’s credibility and client success stories.
- Simplify complex psychological concepts into actionable, scannable content.
- Address audience hesitations (e.g., “What if I don’t remember my childhood?”).
- Convert visitors into registrants using empathy-driven design and urgency tactics.
- Build trust quickly through Amy’s credibility and client success stories.
- Simplify complex psychological concepts into actionable, scannable content.
- Address audience hesitations (e.g., “What if I don’t remember my childhood?”).
- Convert visitors into registrants using empathy-driven design and urgency tactics.
Project Description
- Video Editing:
Transformed 16+ minutes of raw footage into two polished 2.5-minute videos (hero + testimonials). - Cross-Functional Execution: Combined copywriting, design, and development skills to deliver a seamless user experience.
Additional Highlights
Event Promotion & Motivational Content
Social Media Content
Video Editing
Web Design
A hybrid project featuring a custom registration platform and a series of motivational videos to promote BJD Leadership’s in-person workshops.
Waking Up Wise
- Delivered a user-friendly registration platform and engaging video series.
- Created a distinct brand identity with a custom logo and color palette.
- Received positive feedback for the professionalism and creativity of the project.
Outcomes
- Customized Sutra’s calendar feature to display events, topics, and locations.
- Edited videos in Premiere Pro and designed graphics in Canva, using royalty-free music to avoid copyright issues.
- Promoted events on LinkedIn through a video series and event registration feature.
- Designed a unique logo and color scheme to differentiate Waking Up Wise from BJD Leadership’s main brand.
Strategy
Challenges
Project Synopsis
- Crafting compelling copy and designing an intuitive layout for the Sutra registration page.
- Producing high-quality videos on tight deadlines while maintaining a cohesive brand identity.
- Navigating Sutra’s learning curve to create a seamless user experience.
Last Project
An online workshop series hosted on Zoom, complete with a downloadable workbook and live facilitation tools.
Virtual Leadership Program
Owning the Peace
- 35 attendees actively participated in Zoom sessions and workbook exercises.
- Participants and the client praised the program’s organization and interactive elements.
- Opened doors for future workshops and increased BJD Leadership’s visibility with potential sponsors.
Outcomes
- Created sections for shared insights and reflective journaling, fostering community engagement.
- Used Adobe Acrobat to design a fillable PDF workbook, paired with Canva for graphics and imagery.
- Followed a detailed script to manage Zoom sessions, ensuring timely transitions and participant interaction.
Strategy
- Designing a virtual program where participants could log into Sutra, leave feedback, and answer questions in real time.
- Navigating multiple rewrites and creating custom imagery for the workbook and slides using AI tools.
- Managing breakout rooms, chat prompts, and slide transitions while staying on script.
Challenges
Next Project
Last Project
Project Synopsis
An ongoing series of uplifting videos designed to inspire BJD Leadership’s audience on LinkedIn and YouTube.
Motivational Video Series
Affirmation Celebrations
- Achieved a consistent 10–15% engagement rate on LinkedIn, with likes, comments, and reposts.
- Helped grow BJD Leadership’s LinkedIn following to over 1,000 since January 2024.
- Established Affirmation Celebrations as a cornerstone of BJD Leadership’s social media strategy.
Outcomes
- Used brainstorming sessions, Slack, and Trello to organize ideas and track progress. Leveraged AI tools like ChatGPT for inspiration.
- Created videos in Canva and Adobe Express, adapting formats for LinkedIn and YouTube.
- Took LinkedIn courses and workshops to learn best practices for writing captions and CTAs that resonated with the audience.
Strategy
- Producing fresh, engaging content for over a year while maintaining a high standard of quality.
- Tailoring videos for LinkedIn and YouTube, including resizing from 1920x1080 to 1080x1350 to meet mobile-first preferences.
- Expanding on simple affirmations with supporting language and calls-to-action that drove interaction.
Challenges
Next Project
Last Project
Affirmation Celebrations is a video series created to inspire and connect with more people online. These videos use positive affirmations to support BJD’s mission of building strong, happy, and united communities. Made with tools like Canva and Adobe Express, the series follows the popular trend of short videos that do well on LinkedIn.
Affirmation Celebrations is a video series created to inspire and connect with more people online.
These videos use positive affirmations to support BJD’s mission of building strong, happy, and united communities.
Made with tools like Canva and Adobe Express, the series follows the popular trend of short videos that do well on LinkedIn.
Project Synopsis
Registration Page & Promotional Video
Storytelling
Web Design
Content Strategy
A registration page and promotional video designed to attract nurse coaches to Amy Colombo’s group coaching program, driving signups and program visibility.
Confidence Through Emotional Mastery
- All 9 slots for the group coaching program were filled, demonstrating the effectiveness of the registration page and video.
- Increased visibility and revenue for Amy’s coaching program.
- Strengthened my working relationship with Amy, opening the door for future collaborations.
Outcomes
- Collaborated with Amy to balance her feedback with my design vision.
- Focused on storytelling to create an engaging and cohesive narrative.
- Incorporated feedback from Amy’s business coach to refine the design and video.
Strategy
- Combining multiple elements (royalty-free music, stock footage, B-roll, client testimonials, and personal photos) into a cohesive, engaging narrative.
- Limited control over motion graphics fonts and effects in Adobe Premiere Pro.
- Adhering to strict brand guidelines (colors, fonts, and imagery). Ensuring client testimonials looked consistent despite varying photo quality, aspect ratios, and lengths.
Challenges
Last Project
“Confidence Through Emotional Mastery” is a project I created for Amy Colombo, a Nurse Coach, to promote her group coaching program for nurse coaches. I designed a registration page as an addition to her existing website and produced a 7-minute introductory video that combined Amy’s personal story, client testimonials, and program details. The video served as both a promotional tool and a program overview, while the registration page streamlined the signup process.
“Confidence Through Emotional Mastery” is a project I created for Amy Colombo, a Nurse Coach, to promote her group coaching program for nurse coaches.
I designed a registration page as an addition to her existing website and produced a 7-minute introductory video that combined Amy’s personal story, client testimonials, and program details.
The video served as both a promotional tool and a program overview, while the registration page streamlined the signup process.
Project Synopsis
Social Media
Printed works
While working at Xanthus Design in Washington DC, I was asked tasked with creating a poster for the EADS North America group.
They were looking for something festive to honor the Fête Nationale celebration.
I used Photoshop and InDesign to create this and Included their branding.
Poster
EADS North America
I created this using InDesign and was an editorial that promoted justice for Veterans in the Washington DC area.
Layout, Editorial
Justice for Vets
This is a shirt design created for those who had mothers who'd passed away but still wanted to be honored.
Print, Clothing design
She's with me in spirit
Using a combination of Photoshop and Indesign, I created these advertisements for local companies in the Maryland area while working at the Merchandiser Newspaper.
Advertising, Editorial
Half Page Ads
This was created for author Mercelle McCutcheon in her memoir. She wanted hands to represent being held by God in troubling times.
The red and gold were used to represent the majesty of the lord even in trying times.
Book Cover, Page Layout
Kept in the Midst of it all
Let’s Work Together
I’m always excited to collaborate on new projects. Whether you’re looking for a designer to join your team or just want to chat about an idea, let’s connect!